Month: April 2021

From Cord Cutters to Device Cutters: TV Tech is Changing the Face of Streaming Advertising

The release of Handmaid’s Tale Season 4 this week reminded me that streaming content is truly a living, breathing entity.  My social feeds buzzed with the news of the release—some of this buzz was simply around where/how to watch. Watching a TV show has become a maze that consumers sometimes struggle to navigate.  The complexity …

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Era of Adaptation – Future Forward Strategies For Brands of All Sizes

Nielsen recently released their Annual Marketing Report, and the themes focused on performance-based media and how to measure it. While they mentioned that we are slowly moving forward, we must ask ourselves—are we really? Below are some highlights from the report: Smaller Budgets, More Targeting As budgets shrank in 2020, advertisers chose to tailor their …

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Play Ball: How Budweiser is Bringing The Stadium Experience to Fans Outside the Stadium

After a long Winter, the world is attempting to approach a sense of normalcy. People are itching to get outside. MLB is accommodating to this itch for normalcy by allowing fans to games this year. Allowing fans to come back into stadiums is a positive for the country’s psyche and for in-game advertising. “The idea …

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