The Madness of March: How Some Advertisers are Trying to Cash In
A year ago, America was devastated when the 2020 NCAA March Madness Tournament was cancelled, one of the first major events halted by the rapid rise in COVID-19 cases. Now, a year later, March Madness is back. Luckily for the NCAA and its broadcast partners CBS and Turner Sports, the absence of tournament last year …
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