Wake up, brush your teeth, shower, get dressed, hop in the car, tune into the radio, drive to work, work, leave work, hop in the car, tune into the radio, and arrive at home. The pre-pandemic routine. Now it is wake up, maybe brush your teeth, don’t shower, stay in your pajamas, turn on your …
How The Pandemic is Fragmenting The Audio Audience Read More »
Univision Brand Labs and the Video Advertising Bureau (VAB) conducted a study to measure the impact of diversity and inclusion, highlighted in ad campaigns, on brand outcomes. The goal of the VAB study was to answer the following questions from marketers: If we isolate the variable of a core message of diversity and inclusion, can …
8 Strategies for Brands to Build Diversity & Inclusion into Their Messaging Read More »
To say we were happy to put 2020 in the rearview mirror and begin 2021 with a hope for brighter and healthier days would be an understatement. MAGNA intelligence released their 2021 media spend forecast revealing a positive prediction for the year ahead with estimated investment growth of 4.4%. But which economic indicators from 2020 …
Get out your crystal ball: Here is a 2021 Media Forecast! Read More »
Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. This week, we interviewed Karin Brown. #MWSpotlight How long have you worked in media/advertising? For almost 5 years now! I started working for the advertising & sales department for a radio station the week after my college graduation …
Media Spotlight: Karin Brown, Digital Media Planner/Buyer Read More »
