Month: January 2021

8 Strategies for Brands to Build Diversity & Inclusion into Their Messaging

Univision Brand Labs and the Video Advertising Bureau (VAB) conducted a study to measure the impact of diversity and inclusion, highlighted in ad campaigns, on brand outcomes. The goal of the VAB study was to answer the following questions from marketers: If we isolate the variable of a core message of diversity and inclusion, can …

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Get out your crystal ball: Here is a 2021 Media Forecast!

To say we were happy to put 2020 in the rearview mirror and begin 2021 with a hope for brighter and healthier days would be an understatement.  MAGNA intelligence released their 2021 media spend forecast revealing a positive prediction for the year ahead with estimated investment growth of 4.4%.  But which economic indicators from 2020 …

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Media Spotlight: Karin Brown, Digital Media Planner/Buyer

Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. This week, we interviewed Karin Brown. #MWSpotlight How long have you worked in media/advertising? For almost 5 years now! I started working for the advertising & sales department for a radio station the week after my college graduation …

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