Streaming TV, already a growing medium, accelerated in 2020 with the pandemic. According to a Nielsen Total Audience report from 2020, streaming now accounts for 25% of all television minutes in homes. In the same report, streaming time increased by 60 minutes from Q2 2019 to Q2 2020: An eMarketer Report from April 2020 shows …
Media Works recently pulled together research for a client who asked about advertising wear out. Based on the studies below, there is no magic bullet answer to this question, as there are so many variables—particularly the quality of the creative. The Advertising Research Foundation: Advertising Wear Out There is not only wear out of ads, …
The Many Theories of Marketing Saturation and Fatigue Read More »
December is traditionally one of the Automotive Industry’s best months. However, as with everything else, Dec 2020 brings about some unanswered challenges. Conquering the ramifications to business wrought by COVID-19 Inventory access to vehicles new & pre-owned Stability of the economy & the industry throughout the vaccination process The immediate future of the Auto Industry …
2020 Auto Industry Review: 5 Steps for the Industry to Combat COVID-19 Read More »
